An Evaluation of Malaysian Consumers’ Perceptions Towards Products Made in Korea - An Asia Pacific Marketing Perspective

• 영문명: An Evaluation of Malaysian Consumers’ Perceptions Towards Products Made in Korea
• 발행기관: 한국마케팅과학회
• 저자명: M. Sadiq Sohail Zafar U. Ahmed
• 간행물 정보: 『JGAMS』마케팅과학연구 제16집 제1호, 143~160쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.03.01

영문 초록

  The objective of this paper is to examine the country of origin effect of products made in the Republic of Korea. The study focuses on the questions of the sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers’ assessment of different product categories. It reports on the findings of a survey conducted in which 244 responses were obtained. The most common product information source was found to be through advertisements in television and radio.. Products made in Korea had been rated highly for its product style. Consumer electronics were generally found to be the popular preference of product category by Malaysian consumers. The managerial implications of our study are discussed and the limitations of the study are also examined.

목차

〈Abstract〉
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Methodology
Ⅳ. Analysis and Discussion
Ⅴ. Marketing Implications and Conclusions
References
Appendix Ⅰ

키워드

Korea consumer behavior consumer Country of origin Malaysia