전자무역의 활용수준과 성과 영향요인에 관한 연구

• 영문명: An Approach to the Usage level and Performance of e-trade
• 발행기관: 한국국제상학회
• 저자명: 이상진(Sang-jin Lee) 김승철(Seung-chul kim)
• 간행물 정보: 『국제상학』國際商學 제20권 제1호, 211~233쪽, 전체 23쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2005.03.01

영문 초록

The objective of this study is to identify factors that influence the usage and performance of e-trade in Korean firms and to suggest schemes that help successful implementation and introduction of e-trade in Korea. Considering the characteristics of e-trade, the proposed factors are based on an interdisciplinary study. Also reviewing the theories of innovation diffusion, nter-organizational system, and IS implementation, the research model and hypotheses of this study are developed. The factors proposed for this study consist of external firm factors (inter-firm relationship, consultant support), internal firm factors (organization characteristics; firm size, top management support, education-training, export charac-teristics : share of export to total sales, Technology char-acteristics : IT maturity), and perception factors(perceived benefit, perceived barriers). A questionnaire was used to analysis the usage level and performance of e-trade. The analysis result revealed that consultant support, top management support, IT maturity, perceived benefit, and perceived barrier are influential variables on the usage level of e-trade. Also, the factors that influenced the performance of e-trade are consultant support, top management support, education-training, perceived benefits.

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 연구모형 및 가설설정

Ⅳ. 실증분석 및 결과

Ⅴ. 결론

참고문헌