서해 중형기선저인망 어업의 Marketing Mix에 관한 연구

• 영문명: A Study on Marketing Mix of Middle Trawl Fisheries in Western Sea
• 발행기관: 군산대학교 수산과학연구소
• 저자명: 김수관(Soo-Kwan Kim)
• 간행물 정보: 『군산대학교 수산과학연구소 연구논문집』제2집, 501~512쪽, 전체 12쪽
• 주제분류: 농수해양 > 해양학
• 파일형태: PDF
• 발행일자: 1994.12.02

영문 초록

Recently many advanced countries spare no effort in searching for the best way of economical cost down in enterprises through physical distribution management in the field of marketing. Such a general tendency enforces us to be concerned about the way of economical cost down through the physical distribution management, who are in pursuit of highly developed economy. In this study I'd like to put packaging, cargo handling, transportation, storage and inventories, the natural flowing of physical distribution, into pallet pool system improving the physical distribution management. By putting various individually developed ways of physical distribution management together and joining individual, national and international economy together I want to systematize the pallet pool system. I am taking the liberty of suggesting the efficiency and spread of the pallet pool system managing the pallet privincially and spatially wishing it operate successfully.

목차

1. 서언

2. Marketing Mix의 체계

3. 중형기선저인망어업에 대한 Marketing Mix개념의 도입

4. 결론

참고문헌