여성 화장품 용기디자인이 구매성향에 미치는 영향에 관한 연구

• 영문명: A Study on the Influence of Package Design of Female Cosmetics on Purchasing Preference
• 발행기관: 한국산업경영시스템학회
• 저자명: 이재하(Jae-Ha Lee) 김제준(Je-Jun Kim)
• 간행물 정보: 『산업경영시스템학회지』제27권 제3호, 52~58쪽, 전체 7쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2004.09.01

영문 초록

This study investigated the influence of package design of female cosmetics on the purchasing preferences of view. The subjects of this study were the consumers of female cosmetics from their twenties to the forties. and were 195 consumers who dropped into beauty counters to buy their cosmetics. With this study, it can be said that package design is an effective factor on purchasing of female cosmetics. In general, most consumers prefer to practical and useful package design. But the younger consumers tend to be more influenced by luxury and expensive package design than an elderly consumers on purchasing cosmetics. And it made a little difference in purchasing preferences by academic background.

목차

1.서론

2.연구분석방법

3.주요 분석결과

4.결론

참고문헌