고객 전공분야와 관련 제품 및 프로스포츠 선호도와의 관계 연구

• 영문명: A Study on the Relationship between Customer's Majors and Produts/ pro-sports Preference
• 발행기관: 한국산업경영시스템학회
• 저자명: 장경(Kyung Chang) 고현민(Hyun-Min Ko) 백성현(Sung-Hyun Baek)
• 간행물 정보: 『산업경영시스템학회지』제27권 제3호, 21~25쪽, 전체 5쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2004.09.01

영문 초록

In today's mass production/consumption society, there are many important constituents people need to have/do for their happy life. Very few people think that among those components enjoying pro-sports in their life is essential, and Many business companies are interested in owning/operating pro-sports teams. Thus, many studies have been progressed on sports management or sports marketing domestically and abroad. This paper studied the preference relationship between subject's majors and products/service and pro-sports. We constucted hypotheses about the relationship and tested them by using ANOV A and Tuckey tests. We found significant results that preference for coke/cider is influenced by subject's majors, and that preference for pro-baseball, pro-football, and pro-basketball is also influenced by subject's major, etc. As the results, we can have important information about who are the most important customers and who should be target customers for marketing and promotion, and with the information related business companies can attain higher profitability and less loss through more effective sports marketing.

목차

1.서론

2.고객 전공분야와 관련 제품 등과의 선호도 연구 프레임

3.제품 및 프로 스포츠의 선호도의 분석

4.결론

참고문헌