전자상거래의 상품 구매 결정요인에 관한 연구

• 영문명: A Study Of The On-line Consumer Decision Making Process
• 발행기관: 한국상품학회
• 저자명: 김승환(Kim Seung-Hwan) 김영균(Kim Young-Kyun) 이주연(Lee Joo-Yeoun)
• 간행물 정보: 『상품학연구』제32호, 71~87쪽, 전체 17쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2004.08.01

영문 초록

This study is conceptually developed to view the difference between on and off-line consumer buying behavior in terms of their decision making process since those two different buying situations would involve different setting due to the internet based purchasing environment. The main stage of on-line buying behvior is distinguished to 3 step process which were adopted by Karakota et al, that is before the purchase behavior, purchasing and post purchasing behavior. In this study, on-line buying decisions are quite different from conventional 5 step decision since acquiring product informationa and evaluation stage is occurring simultaneously. Factors influencing fostering the on-line buying behavior have been addressed through survey and various literature review. Overall, the stage address above is redefined and the possible solutions to enhance the on-line buying behavior by adopting the e-CRM so that e-commerce based company could identify and handle the fast decision making consumers of internet.

목차

Ⅰ. 서론

Ⅱ. 전자상거래와 소비자행동에 관한 이론적 고찰

Ⅲ. 전자상거래의 상품 구매 단계별 결정요인들에 관한 연구

Ⅳ. 연구의 정리 및 결론

참고문헌

Summary