판매자가격표시제도에 대한 판매자 및 소비자의 이해와 태도

• 영문명: The Understanding and Attitudes toward Open Price of Sellers and Consumers
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 이희숙(Lee Hee-Sook) 박영미(Park Young-Mi)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제3권, 81~92쪽, 전체 12쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2000.02.01

영문 초록

The purpose of this study was to investigate the understanding and attitudes toward open price of sellers and consumers respectively. For this study,112 seller. and 150 consumers(wives) were selected, and SAS PC program, percentile, and frequency were utilized. The main results were as follows: The level of understanding toward open price were found to be 4.54 for sellers, and 4.46 for consumers out of 9, showing rather low level for both groupes. The level of attitudes toward open price were found to be 2.67(5 Likert scale) for sellers implying rather negative and 2.96(5 Likert scale) for consumers implying rather neutral.

목차

Abstract

I. 서론

II. 이론적 배경

III. 연구방법

IV. 연구 결과 및 해석

V. 결론 및 제언

참고문헌