AHP를 이용한 인터넷 쇼핑몰 선택에 대한 연구

• 영문명: Internet Shopping Mall Selection Using the AHP
• 발행기관: 한국산업경영시스템학회
• 저자명: 이정(Jeong Lee) 이상설(Sang-Seol Lee)
• 간행물 정보: 『산업경영시스템학회지』제28권 제1호, 16~23쪽, 전체 8쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2005.03.01

영문 초록

Purpose of this research wishes to present way to more safe and reliable operation way to shopping mall operation companies as well as consumerism through general utilization present condition of customers and satisfaction investigation that use internet shopping mall and establish wholesome commercial transaction order. This research draws criteria and items about success factor through each precedent research literature investigation about internet shopping mall success factor, and made up a questionnaire criteria and items that affect important internet shopping mall company's selection to college students and graduate students with learning connected with electronic commerce course. Execute pair comparison that require in AHP and analyzed priority weight about criteria and items to shopping mall company selection. As the result, Appeared that 'Credibility about internet shopping mall company's transaction' is considered most heftily by importance criteria at internet shopping mall selection. Appeared that think 'Credibility of personal information leakage prevention' most important to each criteria.

목차

Abstract

1. 서론

2. 인터넷 쇼핑몰 성공요인

3. AHP를 이용한 인터넷 쇼핑몰 업체 선택

4. 결론

참고문헌