도시 여성소비자의 보상구매행동

• 영문명: Compensatory Buying Behavior of Urban Female Consumers
• 발행기관: 가톨릭대학교 생활과학연구소
• 저자명: 송인숙(Song In-Sook)
• 간행물 정보: 『생활과학연구논집』제13권 제1호, 5~25쪽, 전체 21쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 1993.12.01

영문 초록

The present study examines the degree of compensatory buying behavior and related variables of the urban female consumers in Korea. Compensatory buying behavior scale was administered to a sample of 593 female consumers in Seoul. The statistical methods used for data analysis are frequency, percentage, Pearson's correlation multiple regression, and X²-test Major findings are as follow: 1. The majority of urban female consumers(90%) are experienced compensatory buying. 2. Urban female consumers usually buy clothing and acsessories of 20～50 thousands Won for compensatory purpose in department or shopping center when feel inner-emptiness, low self-esteem, stress. 3. Compensatory buying tendencies is related with age, the level of education, self-esteem, inner-emptiness, materialism, preference for shopping. And the effects of compensatory buying behavior on consumer welfare and strategies of diminishing them are discussed.

목차

<목차>

Abstract

I. 서론

II. 이론적 배경과 선행연구의 고찰

III. 연구방법

IV. 결과 분석과 해석

V. 논의와 결론

참고문헌