프로야구 팬 특성과 소속 기업 팀 및 기업제품에 대한 지지도 연구

• 영문명: A Study of Professional Baseball Team Fan''s Preference to the Team and the Products of Its Company
• 발행기관: 한국산업경영시스템학회
• 저자명: 장경 민재영
• 간행물 정보: 『산업경영시스템학회지』제25권 제5호, 15~21쪽, 전체 9쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2002.10.01

국문 초록

We studied the relations between variables related to fan''s preference in a area of pro-baseball which is the most popular one among pro-sports. The dependent variables are pro-baseball team fan‘s preference to both the team and the products of the company which has a pro-baseball team, while the independent variables are sex, age, and hometown of fans. Eight hypotheses are constructed with those variables. For testing them a questionnaire was used, whose reliability was checked using Kronbach Alpha. Subjects were 314 college students in a local city. For statistical anaysis nonparametric tests like Mann Whitney test, Kruskal-Wallis test, etc were used. Useful and significant results among variables were obtained. Since these results have important implications about management of pro-sports teams and fans and fans preference to products in a view of sports marketing management, more researches should be done continuously in the future in this area.