먹는해양심층수에 대한 대국민 서베이 연구 : 구매층의 인식과 구매 기본 정보를 중심으로

• 영문명: A Study on Survey on Bottled Deep Sea Water : Focusing on Consumer Awareness and Basic Purchase Data
• 발행기관: 한국해양비즈니스학회
• 저자명: 주현희(Hyun-Hee Ju)
• 간행물 정보: 『해양비즈니스』제59호, 137~158쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2024.08.31

국문 초록

The deep-sea drinking water(DSDW) industry is a segment of the deep-sea water (DSW) utilization industry and currently boasts the highest sales among domestic DSW-related industries. In fact, sales of DSDW have been increasing annually. Furthermore, the favorable market environment, characterized by the spread of the well-being culture and the growth of the bottled water and premium water markets, is expected to positively influence the growth of the DSDW market. However, the market share of DSDW in the domestic bottled water market is estimated to be less than 2%, which is relatively insignificant. Consequently, a public survey on DSDW was conducted to gather essential data for developing strategies to increase the market share of DSDW. Based on the analysis of the survey results, this paper suggests the need to raise awareness of DSDW products, strengthen price competitiveness, and improve product accessibility by expanding the distribution network. Additionally, it proposes expanding consumer choices through the development of a variety of differentiated products, with ‘minerals’ and ‘cleanliness’ as key themes.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰 및 논의

Ⅲ. 조사에 대한 설계 및 방법

Ⅳ. 조사의 결과

Ⅴ. 결론 및 제언

참고문헌

키워드

해양심층수 먹는해양심층수 생수 인식 시장 점유율 Deep Sea Water Deep Sea Drinking Water Bottled Water Awareness Market Share