Charting a Thriving Path for the Malaysian Palm Oil Supply Chain: A SWOT-QSPM-Powered Strategic Roadmap

• 발행기관: 한국유통과학회
• 저자명: Wong Chee HOO Veera Pandiyan Kaliani SUNDRAM Syarifah Mastura Syed Abu BAKAR N. Sureshkumar PP NARAYANAN Li Lian CHEW Christian Wiradendi WOLOR
• 간행물 정보: 『유통과학연구(JDS)』제22권 제10호, 31~41쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.10.31

국문 초록

Purpose: The purpose of this article is to examine the supply chain issues in the palm oil industry in Malaysia and by proposing a comprehensive and strategic plan. Research design, data and methodology: Through meticulous qualitative analysis, we have identified the strengths, weaknesses, opportunities, and threats (SWOT) affecting the Malaysian palm oil supply chain. Leveraging the SWOT-Quantitative Strategic Planning Matrix (QSPM), we have critically assessed a range of strategies. Results: Our findings have underscored the supply chain's robust infrastructure and efficient operations as significant strengths, while environmental impact and distribution concerns emerged as notable weaknesses. The study highlights the promotion of certified sustainable palm oil to meet global demands as the most promising opportunity, juxtaposed against stricter regulations hampering market access as the primary threat. Remarkably, the QSPM has singled out the activation of existing infrastructure as the top priority. Conclusions: This study contributes substantially to the field by offering an in-depth analysis and improvement blueprint specifically tailored to the palm oil supply chain. In light of prevailing negative perceptions, distribution campaigns, and trade hurdles, businesses can harness the strategic insights presented here to unlock the full potential of the supply chain and steer it towards sustainable prosperity.

목차

1. Introduction

2. Literature Review

3. Research Methods and Materials

4. Results and Discussion

5. Conclusions

References

키워드

Distribution Palm Oil Supply chain sustainable supply chain SWOT-QSPM technique IFE and EFE Matrix