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• 영문명: The Effect of the Fashion Hair Service Quality on self-esteem and Satisfaction
• 발행기관: 실천경영학회
• 저자명: 심민보(Shim Min-Bo)
• 간행물 정보: 『실천경영연구』實薦經營硏究 第17卷 第2號 (通卷 20號), 31~47쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

This study aims to find ways to improve lifestyle satisfaction in order to improve the self-esteem and quality of life of fashion hair users by examining the effect of the use of fashion hair on self-esteem and lifestyle. This is the purpose. The empirical survey was conducted across the country for one month from March 1 to April 4, 2021, and a survey was conducted on those who are currently wearing wigs or who have experienced wigs wearing wigs. 350 copies were distributed and 311 copies were collected, and 254 copies were used for the final analysis, excluding the unscrupulous respondents. For data analysis, frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were performed using SPSS 21.0.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

References

키워드

Fashion hair service quality self-esteem quality of life satisfaction