골재제품 지각품질이 만족과 구매후 행동에 미치는 영향

• 영문명: Effects of Perceived Quality of Aggregate Products on Satisfaction and Post-Purchase Behavior
• 발행기관: 실천경영학회
• 저자명: 박종원(Park Jong-Won)
• 간행물 정보: 『실천경영연구』實薦經營硏究 第17卷 第2號 (通卷 20號), 1~12쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

This study analyzes the following two questions through direct verification. First, how will the perceived quality of natural aggregates affect the satisfaction level with the products? Second, how will this satisfaction level affect the word of mouth, cooperation, and repurchase intention, which represent the post-purchase behaviors of users? For the empirical analysis, data was collected from users of aggregate products in Busan and Gyeongsangnam-do for 92 days from March 1 to May 31, 2017. A total of 400 questionnaires were distributed and 373 questionnaires were recovered (recovery rate 93.3%). Excluding 13 questionnaires that answered insincerely, a total of 360 valid questionnaires were finally analyzed using IBM SPSS Statistics version 23.0 for Windows and AMOS 23.0. The results of this empirical analysis are as follows. First, the analysis results of the hypothesis on the relationship between the perceived quality and satisfaction level for aggregate products revealed that the product quality, logistic service quality, price-related quality, and consumer-oriented quality had significant relationships with the satisfaction level. Second, the analysis results of the hypothesis on the relationship between the satisfaction level about the aggregate products and the post-purchase behaviors, the satisfaction level had significant relationships with word of mouth, cooperation, and repurchase intention. Third, the result of analysing the hypothesis on the relationship between the perceived quality of aggregate products and post-purchase behaviors by applying the modified research model, logistic service quality, price-related quality, and consumer-oriented quality had significant effects on word of mouth, and price-related quality had a significant effect on cooperation. Furthermore, logistic service quality, price-related quality, and consumer-oriented quality had significant effects on the repurchase intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구

Ⅲ. 연구모형 및 연구가설 설정과 실증분석

Ⅳ. 실증분석결과

Ⅴ. 결론

References

키워드

Aggregate Products Perceived Quality,Satisfaction Post-Purchase Behavior