상업시설의 인테리어 제품요인이 신뢰도 및 구매의도에 미치는 영향

• 영문명: The Influence of the Interior Product Factors of Retail Facilities on Trust and Purchase Intent
• 발행기관: 실천경영학회
• 저자명: 성두원(Seong Du-Won) 김창태(Kim Chang-Tae)
• 간행물 정보: 『실천경영연구』實薦經營硏究 第17卷 第1號 (通卷 19號), 1~16쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.03.30

영문 초록

For this study, the researcher conducted an empirical analysis to examine the influence of the product attributes of the interior on behavioral intent by mediating trust. For this study, the researcher gathered data from the people who are interested in the interior among the residents of Busan and Gyeongnam over a period of four months from March 17 to July 16, 2020. The result of the verification of the study hypotheses was as follows; First, the product attributes of the interior, which are endogenous variables, were divided into five factors of price, quality, design, environmentally-friendliness, and brand, through exploratory factor analysis and confirmatory factor analysis. Second, exogenous variables were grouped into the factors of the trust in the business, the trust in the product, the intent of purchase, and the intent of the recommendation, as a result of exploratory factor analysis and confirmatory factor analysis. Third, the result of the analysis of the hypothesis that the product attribute of the interior would have an impact on trust showed that the quality, environmentally-friendliness, and brand had an impact on the trust in the company, while the price, quality, and brand had an impact on the trust in the product. The price and design did not have a statistically significant impact on the trust in the business, while the design and environmentally-friendliness did not have a significant impact on the trust in the product. Fourth, the result of the analysis of the hypothesis that the trust in the interior would have an impact on the behavioral intent showed that the trust in the business and the product both had a significant impact on the intent of purchase and the intent of the recommendation.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구

Ⅲ. 연구모형 및 연구가설 설정과 실증분석

Ⅳ. 실증분석결과

Ⅴ. 결론

References

키워드

Trust Purchase Intent Interior Product Factors