Tourist Motivation and Revisitation in Jeju During COVID-19: Insights and Post-Pandemic Implications

• 영문명: Tourist Motivation and Revisitation in Jeju During COVID-19: Insights and Post-Pandemic Implications
• 발행기관: People & Global Business Association
• 저자명: Hwa-soon Lim Mona Chang
• 간행물 정보: 『Global Business and Finance Review』Vol.29 No.1, 85~100쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2024.02.28

영문 초록

Purpose: This study aims to identify controllable factors influencing domestic tourists’ revisits, taking into account concerns and desires related to travel to inform domestic tourism marketing strategies. Design/methodology/approach: The study gathered data through a preliminary survey of 930 participants who had visited Jeju Island in February 2022. It utilized analytical methods like factor analysis and structural equation modeling (PLS-SEM) to assess the factors influencing revisits by domestic tourists. Findings: Emotional and cognitive factors significantly influence behavioral intentions, with the perceived risk of the pandemic having a paradoxical effect, positively impacting attitudes and revisit intentions despite stimulating negative emotions and anxiety among tourists, consistent with the observed surge in domestic tourist numbers on Jeju Island. Research limitations/implications: Limitations of this study include distinguishing between motivations for domestic and international tourism in crisis situations and highlighting the importance of conducting in-depth socio-demographic analyses for better understanding. This study identifies travel motivations within specific cultural groups and informs destination management and tourism resource development strategies. Originality/value: This study’s innovative blend of the S-O-R model and Theory of Reasoned Action provides key insights into tourist behavior. The findings on Jeju Island’s resilience as a domestic tourist destination during the COVID-19 pandemic have crucial implications, emphasizing the need for ongoing efforts to enhance tourists’ experiences and adapt to changing external factors in the tourism industry.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Research Methodology

Ⅳ. Methodology

Ⅴ. Results

Ⅵ. Discussion and Conclusions

References

키워드

Travel motivation Revisit intention Post COVID-19 Stimulus-Organism-Response model Theory of Reasoned Action