The Effect of Airline B2C Distribution e-Commerce Interaction Quality on Relationship Performance

• 영문명: The Effect of Airline B2C Distribution e-Commerce Interaction Quality on Relationship Performance
• 발행기관: 한국유통과학회
• 저자명: 박혜윤(Hyeyoon PARK)
• 간행물 정보: 『유통과학연구(JDS)』제21권 제12호, 91~102쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.12.31

영문 초록

Purpose: This study analyzed the structural relationship between interaction quality and relationship satisfaction, towards providing managerial implications for effective relationship management in the B2B market. Research design, data and methodology: The following survey was conducted only if respondents had used the airline's B2C more than twice. A total of 398 copies were collected and empirical analysis was conducted using AMOS 18.0 and PASW 18.0. Results: The flexibility, quickness, and fairness that make up the interaction quality in airline B2C have been shown to have a significant impact on trust, relationship performance and relationship satisfaction. Conclusions: Usefulness, quickness, and fairness, which are sub-variables of airline B2C mutual quality, have a positive effect on trust. In addition, trust was found to have a positive effect on relationship performance and relationship satisfaction. We draw implications for the importance of interaction quality in order to strengthen and sustain relationships with users in the airline B2C distribution market. In addition, in order to build meaningful relationship performance and relationship satisfaction,

목차

1. Introduction

2. Literature

3. Research Methodology

4. Results

5. Conclusion

References

키워드

B2C E-Commerce Interaction Quality Relationship Performance Relationship Satisfaction