On China’s Attracting Foreign Tourists with Agricultural Tourism Products

• 영문명: On China’s Attracting Foreign Tourists with Agricultural Tourism Products
• 발행기관: 한중경제문화학회
• 저자명: Wang, Yan Han, Shangying
• 간행물 정보: 『한중경제문화연구』제5권, 213~226쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2015.08.31

영문 초록

Taking China’s rural tourism as a platform and taking advantage of agricultural tourism products to attract foreign tourists can help to realize the green marketing of agricultural tourism products, improve the added value of agricultural tourism products, promote the healthy development of rural economy and seek a new way to solve the Three Rural Issues in China. The paper makes a brief review on the concept and characteristics of agricultural tourism products, makes a data analysis of the foreign tourists’ demands for and consumption characteristics of agricultural tourism products through the questionnaire, and finally, combining with the actual key problems, makes a proposal on the strategies for China’s attracting foreign tourists with agricultural tourism products.

목차

Ⅰ. Agricultural tourism products: definition and characteristics

Ⅱ. Foreign tourists’ consumption demand for agricultural tourism products

Ⅲ. Problems in China’s attracting foreign tourists with its agricultural tourism products

Ⅳ. Strategies for China’s attracting foreign tourists with its agricultural tourism products

키워드

rural tourism foreign tourists agricultural tourism products problems and strategies