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학술논문

MZ세대 여성의 얼굴 이미지와 헤어스타일 분석

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영문명: Analysis of MZ Generation Women’s Face Image and Hair Style
발행기관: 한국인체미용예술학회
저자명: 황수빈 권기한
간행물 정보: 『한국인체미용예술학회지』제24권 제3호, 131~145쪽, 전체 15쪽
주제분류: 예술체육 > 예술일반
파일형태: PDF
발행일자: 2023.09.20

4,600원

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1:1 문의

국문 초록

영문 초록

They express their own image in diverse ways such as facial contour improvement. For Generation MZ, therefore, hairstyling has been one of self-expression methods and an important means to express their personality and change their image. For this, an online questionnaire survey was performed against female MZers aged 20-40s living in Seoul. A total of 592 copies were used for final analysis, and the results found the followings: First, to examine subjects’ general characteristics, physical traits, hair characteristics, interest in hairstyles, hairstyling patterns and changes in hairstyles, frequency analysis was performed. Second, to analyze differences in physical traits, hair characteristics, interest in hairstyles, hairstyling patterns and changes in hairstyles by general characteristics, a chi-squared test was conducted. The above results confirm that physical traits such as facial shape, facial feature and skin color are closely related with hairstyles. It is also found that hairstyles change according to such physical traits.