학술논문
The Effects of Women's Beauty and Health Multi-Shop Consumption Perceptions and Selected Attributes on Use Satisfaction
이용수 23
- 영문명
- The Effects of Women's Beauty and Health Multi-Shop Consumption Perceptions and Selected Attributes on Use Satisfaction
- 발행기관
- J-INSTITUTE
- 저자명
- Heesu Kim Chanhyung Lee
- 간행물 정보
- 『Public Value』vol.8, 61~73쪽, 전체 13쪽
- 주제분류
- 사회과학 > 사회학
- 파일형태
- 발행일자
- 2023.08.31
무료
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
Purpose: Recently, in Korea, beauty and health consumers are seeking convenience and professionalism, so multi-shop type stores are gradually increasing. Accordingly, this study was conducted with the purpose of confirming the relationship between consumption perception, optional attributes, and use satisfaction with women visiting beauty health multi-shops as participants.
Method: The study participants consisted of 183 adult females aged 20 years or older in S-city and G-province using the non-probability sampling method and the judgment sampling method. As for the data analysis method, MANOVA and multiple regression analysis were conducted to analyze the relationship between consumption perception, choice attributes, and use satisfaction.
Results: As a result of the study, all independent variables such as consumption necessity factors, consumption process factors, and consumption result factors were statistically significant in the influence relationship between consumption perception variables and selection attributes. And in the relationship between the selected attribute variable and the satisfaction factor, the facility factor, loyalty factor, and cost factor were found to be significant, while the information provision factor was statistically insignificant.
Conclusion: The results of this study served as an opportunity to confirm various factors related to the consumer's perception of consumption and the satisfaction of use according to the selected attributes of visiting beauty health multi-shops. Therefore, it suggests the specific and detailed importance of the perception and selection attributes of consumers who visit beauty health multi-shops.
목차
1. Introduction
2. Research Methods
3. Research Results
4. Conclusion and Recommendations
5. References
해당간행물 수록 논문
- The Effects of Semi-Permanent Eyebrow Make-Up Execution on Appearance Perception and Self-Efficacy of Female Breast Cancer Patients
- The Effects of Women's Beauty and Health Multi-Shop Consumption Perceptions and Selected Attributes on Use Satisfaction
- The Effect of Selective Attributes of Customized Cosmetics on Purchase Intention: Focusing on the Mediating Effect of Perceived Natural Raw Materials
- Abbreviated Language Culture on the News Technical Terms Purification
- The Relationship between Child Values and Happiness of Early Childhood Parents: Actor Effect and Partner Effect
- The Effect of Interpersonal Relationship for Public Value on the Makeup Behavior of the Women in Their 40s and 50s
참고문헌
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!