코로나19에 따른 관광숙박업의 현황 및 대응전략

• 영문명: Current Status and Response Strategies of Tourism Accommodation Industry in accordance with COVID-19
• 발행기관: 한국복합리조트포럼
• 저자명: 이영아
• 간행물 정보: 『관광체육연구』제2권 1호, 25~31쪽, 전체 7쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

Purpose: This research aims to extend our understanding of the current status and response strategies of tourism accommodation industry in accordance with COVID-19. Method: This study investigated the impact of COVID-19 on the tourism accommodation industry, cases of response to COVID-19, and marketing strategies through literature. Results: It was confirmed that sales of hotels and condominiums overall declined as the number of tourists plummeted due to the social distancing policy of the COVID-19 pandemic. Conclusion: In order to respond to COVID-19, tourism accommodation industry attracted customers by providing various products and services with promotion and marketing strategies using keywords such as Untact, Wellness, Value, and Hygiene. Interdisciplinary Research Implications: This paper is a discussion of the current status and prospects of tourism accommodation industry in accordance with COVID-19, and interdisciplinary research with the field of physical education will be able to examine the impact of COVID-19 on non-face-to-face services in the sports field.

목차

Ⅰ. 서론

Ⅱ. 관광숙박업 개념과 분류

Ⅲ. 코로나19 관광숙박업 동향

Ⅳ. 결론 및 제언

참고문헌

키워드

COVID-19 tourism accommodation industry marketing strategy