Effect of perceived authenticity on tourism experience, satisfaction, and memorability: differences between settings and authenticity orientations

• 영문명: Effect of perceived authenticity on tourism experience, satisfaction, and memorability: differences between settings and authenticity orientations
• 발행기관: 한국관광학회
• 저자명: Seonjin Lee Mina Kim Hany Kim
• 간행물 정보: 『한국관광학회 국제학술발표대회집』제91차 강원 국제학술대회, 761~765쪽, 전체 5쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2022.02.15

영문 초록

The present research investigates the effects of authenticity perceptions on existential authenticity, satisfaction, and memorability. The authors hypothesize that tourists' perception of site authenticity may not be affected by the site settings and authenticity orientations. In addition, the current study pose that satisfaction is antecedent of memorability. Hypotheses -were empirically tested in Bukchon and Minsokchon. The results showed that when tourists perceived the tourism site as more objectively authentic, they more strongly felt existential authenticity and the tourism experience was more satisfactory and memorable. Additionally, the findings demonstrated that satisfaction is the preceding factor of mem어，cdfility.

키워드

perceived authenticity authenticity orientation memorability MTE Bukchon Minsokchon