Influence of consumer innovativeness and cosmetic selection attributes on purchase intention of eco-friendly cosmetics

• 영문명: Influence of consumer innovativeness and cosmetic selection attributes on purchase intention of eco-friendly cosmetics
• 발행기관: 대한미용의학회
• 저자명: Su-Jin Park You-Jeong Kim Oh-Hyeok Kwon Jeong-Min Lee
• 간행물 정보: 『Journal of Cosmetic Medicine』Vol.7, No.1, 29~37쪽, 전체 9쪽
• 주제분류: 의약학 > 기타의약학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

Background: Owing to the COVID-19 pandemic, consumers’ interest in the environment has increased. This has also led to increased interest in eco-friendly products and cosmetics. To increase consumers’ purchase intention of eco-friendly cosmetics, this study explores the influence of consumer innovativeness and cosmetic selection attributes on their purchase intention of eco-friendly cosmetics. Objective: This study aims to provide practical marketing data for eco-friendly cosmetic companies and contribute to increasing consumers’ purchase intention. Methods: This study collected data through self-administered surveys and analyzed the collected data using SPSS ver. 24.0. Results: Our statistical analysis shows that the functional, hedonic, cognitive, and social innovativeness of consumer innovativeness and the brand, quality, and price of cosmetic selection attributes positively (+) influence purchase intention of eco-friendly cosmetics. Conclusion: Our statistical results show that consumer innovativeness and cosmetic selection attributes positively influence the purchase intention of eco-friendly cosmetics. We expect that targeting consumers who have high consumer innovativeness and favor brand-, quality-, and price-centered marketing can increase consumers’ positive purchase intention.

목차

Introduction

Materials and methods

Results

Discussion

Conflicts of interest

References

키워드

consumer innovativeness consumer preference eco-friendly cosmetics purchase intention selection attributes