수상레저스포츠 참여자의 소비성향과 여가만족의 관계 연구

• 영문명: An Study on Relationship among Consumption tendency and Leisure Satisfaction of Water Leisure Sports Participants
• 발행기관: 한국해양비즈니스학회
• 저자명: 이병찬 임용석
• 간행물 정보: 『해양비즈니스』제54호, 49~66쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.12.31

영문 초록

The purpose of this research is to verify the relationship between consumption tendency and leisure satisfaction of water leisure sports participants. To achieve the goal, A total of 177 samples were analyzed with frequency analysis, exploratory factor analysis, reliability verification, correlation analysis, multiple regression analysis with SPSS 24.0 statistical program. The results are as follows. First, the ostentatious consumption tendency affects social satisfaction, and it is necessary to actively utilize the scene consumed when promoting and selling brands by enjoying a similar level of brand in relationships with others. Second, it is necessary to review follow-up studies as all factors of consumption propensity, such as ostentatious propensity, individual propensity, and practical consumption propensity, are not related to physical satisfaction, so that they often participate for leisure purposes. Third, the ostentatious consumption tendency affects psychological satisfaction, so it is judged to be positive if it satisfies itself while using equipment and supplies. When developing and selling goods, it is necessary to provide equipment that matches professional athletes and the general public. Fourth, the ostentatious consumption tendency requires efforts to differentiate itself after basically having quality and performance as rest satisfaction and influence are confirmed. When purchasing water leisure sports-related products, it is judged that the price and performance are recognized to be somewhat proportional. In particular, in the case of equipment, it is necessary to develop and market products in consideration of these characteristics because certain functions or preferred functions are limited in some cases.

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과

Ⅳ. 논의

Ⅴ. 결론 및 제언

참고문헌

키워드

수상레저스포츠 소비성향 여가만족 water leisure sports consumption tendency leisure satisfaction