카지노인식과 직무특성이 게임동기 및 행동의도에 미치는 영향

• 영문명: Effects of Casino Perception and Job Characteristics on Gambling Motivation and Behavioral Intention: Focusing on Casino Dealers
• 발행기관: 관광경영학회
• 저자명: 서은진
• 간행물 정보: 『관광경영연구』제18권 제4호, 229~253쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

The purpose of this study is to examine the relationships among perception of casino, job characteristics, gambling motivation and behavioral intention of casino dealers. To this end an onsite survey was conducted to natives of casino dealers who had participated casino games. The results of this study indicate that casino dealers with positive perception and job characteristics had an effect of intrinsic gambling motivation as excitement, learning and achievement. also both excitement, learning and achievement motivation had an effect on behavioral intention. Therefore the effect of casino dealer’s healthy gambling behavior is expected by increasing degree of ethical industry culture and strengthening evaluation and improvement of ethical management program and ethical education and training program, established industry system of casino industry, based on aggressive will and assist of manager.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Casino perception Job characteristics Intrinsic motivation Behavioral intention