호텔 뷔페 레스토랑의 메뉴선택속성이 고객만족 및 고객 재방문의도에 미치는 영향에 관한 연구

• 영문명: The Effects of Menu Selected Attribution of Hotel Buffet Restaurant on Customer Satisfaction and Revisit Intention
• 발행기관: 관광경영학회
• 저자명: 서상원 류을순
• 간행물 정보: 『관광경영연구』제19권 제4호, 181~201쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.09.30

영문 초록

Recently a buffet restaurant has become prominent in the Korean dining industry because people can enjoy eating various kinds of unique and healthy dishes for a low price. Moreover, as the restaurant continues to improve the quality of its menu through the introduction of fresh ingredients and interesting recipes, its popularity continues to rise among diners at the five-star hotel’s buffet restaurant. The Purpose of this study is to conduct a study about customers’ satisfaction with selected foods in the restaurant based upon the number of return diners to the hotel’s restaurant. A total of 319 costomers were participated in this study. The data were analyzed by SPSS 22.0 statistical analysis program. The results demonstrate that menu quality and menu composition had positive effects on customers’ satisfaction and revisit intention. Also customers’ satisfaction had positive effects on revisit intention. Therefore, maintaining the quality of the menu and concentrating on menu composition continuously to match customers’ desires for the menu in the hotel’s buffet restaurant have a powerful influence on improving customer’s satisfaction. These findings offer practical guidelines for effective marketing strategy for the unique hotel buffet restaurant. Finally, practical implications and suggestions for future research are discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형과 조사설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Hotel Buffet Restaurant Menu Selection Customer Satisfaction Revisit Intention