특급호텔 서비스 품질이 소비자의 사회적 지위가치, 웰빙지각도 및 프리미엄 지불의사에 미치는 영향관계 고찰

• 영문명: Identifying critical service quality for maximizing customer's status value and its impact on well-being perception and willingness to pay a premium in the luxury hotel industry: Moderating role of brand consciousness
• 발행기관: 관광경영학회
• 저자명: 김인신 강영애 유예경
• 간행물 정보: 『관광경영연구』제19권 제1호, 1~21쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.03.31

영문 초록

This study aims to examine which factors may enhance status value of consumers’ social status among service qualities perceived by consumers who use 5-star hotels, explore a relationship of consumers’ status value with well-being perception and decision making of willingness to pay a premium to these hotels, and finally identify moderating effects of brand consciousness when 5-star hotel consumers make a decision on willingness to pay a premium. The results of the analysis revealed that both relational quality and environmental quality had a significant effect on status value and status value had a significant effect on well-being perception and willingness to pay a premium. In addition, well-being perception appeared to have a significant influence on willingness to pay a premium. Moreover, it turned out that brand consciousness played a role of a significant moderating variable between brand well-being perception and willingness to pay a premium. Despite this study's effective theoretical and practical implications, this study has limitation that luxury hotel is regarded as 5-star hotel without consideration for hotel price's variation.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계 및 조사방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Service Quality Status Value Well-being Perception Willingness to Pay a Premium Brand Consciousness Luxury Hotel