소셜네트워크분석을 통한 캠핑에 대한 인식 변화 연구

• 영문명: Social Network Analysis of Changing Perceptions about Camping
• 발행기관: 관광경영학회
• 저자명: 윤영일
• 간행물 정보: 『관광경영연구』제20권 제2호, 265~288쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.03.31

영문 초록

Camping has been getting attention worldwide, in particular, in terms of tourism promotion and economic benefit. The purpose of this study was investigate the changing perceptions about Camping by the general public, using social network analysis. Textom was used to collect text data from Naver, Daum, and Google search engines over the period of 2010-2014. A total of 578,187 words were accumulated for the analysis. The analysis focused on the relationships among the words selected. Semantic network analysis and CONCOR analysis provided some interesting results and implications. The general public tended to positively perceive camping as both leisure activity and travel destination. In summary, camping is a part of leisure culture. As time went, this tendency became stronger. Some implications related to camping policy stem from the result: development of standardized camping program and aggressive promotion of positive functions of camping. These policies are expected to contribute to building up the foundation of positive perception about camping as leisure.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Social Network Analysis Camping Textmining Semantic Network Analysis Network Centralization Degree Centrality