중저가 호텔의 시장지향성에 의한 조직학습이 직무만족과 경영성과에 미치는 영향

• 영문명: The Effect of Organizational Learning affected by Market Orientation on Job Satisfaction and Business Performance in Middle-low Price Hotels
• 발행기관: 관광경영학회
• 저자명: 이범찬 정유준
• 간행물 정보: 『관광경영연구』제21권 제3호, 311~335쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.05.31

영문 초록

The purpose of this study is to suggest the implications for strengthening middle-low price hotels in S. Korea by analyzing the effect of organizational learning affected by market orientation on job satisfaction and business performance. In order to achieve this goal, 300 questionnaires were distributed, from June, 1st to June, 20th, 2016, to employees engage in middle-low price hotels in Seoul, and 287 sheets were collected. However 250 valid samples were analyzed for this study. For the empirical analysis, SPSS 18.0 for Windows and AMOS 18.0 statical package program were used. The results from the analysis are as follows; First, market orientation affects significantly on organizational learning in a positive direction(.997). Second, organizational learning affects significantly on job satisfaction in a positive direction(.895). Third, organizational learning affects significantly on business performance in a positive direction(.361). Forth, Job satisfaction affects on business performance in a positive direction(.475). In addition, this study analyzed the indirect effect of market orientation on business performance. Therefore, we could find that the influence of market orientation on business performance by mediating organizational learning and job satisfaction is much more powerful than mediating only organizational learning. The managerial implications from this research were suggested, and the limitations were also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Middle-low Price Hotels Market Orientation Organizational Learning Job Satisfaction Business Performance