박람회의 물리적 환경이 고객 만족과 재 방문, 그리고 구전에 미치는 영향

• 영문명: Effects of An Exhibition’s Physical Environment on Visitor’s Satisfaction, Revisit intention and Word of Mouth: The Case of 2003 World Flower Exhibition of Koyang City
• 발행기관: 한국관광학회
• 저자명: 김철원 임성택
• 간행물 정보: 『관광학연구』제27권 제3호, 79~95쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.12.31

영문 초록

Based on the survey of the 2003 World Flower Exhibition of Koyang city. Korea. this study examines the impact of the physical environment on visitor’s satisfaction, intention to revisit and word of mouth, With face-to-face survey of visitors attending the World Flower Exhibition, a structural equation model was developed to examine the impact of the physical environment on visitor’s satisfaction, intention to revisit and word of mouth. Authors found that the greater the degree of attractiveness, cleanliness and convenience of exhibition, the greater the visitors satisfaction was. In addition, the visitor’s satisfaction was related positively on the intention to revisit and word of mouth.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경과 선행연구 고찰

Ⅲ. 연구모형과 연구가설

Ⅳ. 연구방법 및 실증분석

Ⅴ. 결론

참고문헌

키워드

박람회 물리적 서비스 환경 고객만족 재방문 구전효과