제주도 관광지의 리포지셔닝: 국내 경쟁관광지와의 비교

• 영문명: Destination Repositioning of Jeju Island Resort: Comparison with Other Domestic Competitive Ones
• 발행기관: 한국관광학회
• 저자명: 송재호 허향진
• 간행물 정보: 『관광학연구』제27권 제3호, 9~24쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.12.31

영문 초록

If one considers the landslide proportion of domestic goers among Jeju visitors albeit the rehabilitation and internationalization efforts with an aid of the so called ‘free international city’ strategies, maintaining of existing domestic market segment is still an important area for the policy-makers. In this context authors purport to find repositioning strategies of Jeju Island against the inland competitors, with observing the creative attractiveness, if any, of the Jeju resorts. With the multi-dimensional scaling method, authors analyze the relative position of the tourist’s perceptions of Jeju Island compared with other competing provinces or place of interests as destinations such as Kyongju City, and Mt. Keumkang and both provinces of .Kangwon and Kyounggi.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 관련 선행연구 검토

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

관광지 포지셔닝 다차원 척도법 관광지 속성인식도 관광지 선호도