여행도매업자의 관계적 특성이 신뢰와 재구매의도에 미치는 영향

• 영문명: The Effects of Tour Wholesaler’s Relationship Characteristics to Tour Retailer on Trust and Repurchase Intention
• 발행기관: 한국관광학회
• 저자명: 李樂貴
• 간행물 정보: 『관광학연구』제26권 제3호, 321~339쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

The purpose of this study is to examine how tour wholesaler’s relationship characteristics to tour retailer affect trust, commitment, and repurchase intention in the distribution channel of travel industry. Managerial implications can be drawn from this study. One is that tour wholesaler’s relationship characteristics to tour retailer consist of those to tour wholesaler firm and those to salesperson in charge affect trust and commitment positively. The other is that it is important that a tour wholesaler should manage their tour retailer with relationship oriented methods such as building trust, and make every endeavor to retain long term relationship with tour retailer.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 조사설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

관계형성 영향요인 관계적 특성 여행도매업자 신뢰 재구매의도