관광객 쇼핑 행동에 관한 연구

• 영문명: A Study on Tourists’ Shopping Behavior
• 발행기관: 한국관광학회
• 저자명: 金大觀
• 간행물 정보: 『관광학연구』제26권 제3호, 211~232쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

Shopping and tourism represent an intimate, but poorly understood, relationship. This paper probes into this interrelated phenomenon by drawing upon data from a household telephone survey in the upper Midwestern U.S. Statistical differences were found in the characteristics of tourists who shopped on their trips versus those who did not, tourists for whom shopping was to varying degrees a motivation for traveling, and tourists who shopped at different types of stores. Interest in shopping on pleasure trips was more evident among females than males. These results suggest that destinations should develop specific strategies designed to attract and serve tourists who enjoy shopping, and that stores within these destinations should develop specific strategies designed to attract shoppers to their particular sites.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 분석결과

Ⅳ. 결론 및 제언

참고문헌

키워드

쇼핑관광객 여행동기 관광객 특성 관광객 행동 가구전화설문조사