AHP분석을 활용한 농촌민박 선택속성에 관한 연구

• 영문명: A Study on Exploring Farm-Inn Selection Attributes Using AHP
• 발행기관: 한국관광학회
• 저자명: 추승우
• 간행물 정보: 『관광학연구』제38권 제7호, 57~72쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

The ‘farm-inn’ accommodation sector is becoming increasingly popular in many rural destinations. Identifying the most prominent attributes that affect the ‘farm-inn’ selection by the visitor, may help to develop rural tourism destinations. Hence, the present study attempts to utilize the analytical hierarchy process (AHP), based on pair-wise comparisons between criteria. This may permit construction of an evaluation structure, with criteria and associated weights, in favor of ‘farm-inn’ selection in rural destinations. A case study with a three-level evaluation structure is constructed and tested. Given the high degree of consistency and accuracy with respect to pair-wise comparisons using computed weights and priorities in this study, the evaluation of the ‘farm-inn’ selection system can be utilized as a marketing tool for DMOs in rural destinations.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

민박 선택속성 농촌관광 목적지 계층분석적 의사결정방법 관광지 마케팅 전문가 Farm-inn Selection attribute Rural destination AHP DMO: Destination marketing organizer