감각추구 성향, 신기성 욕구가 에스닉 레스토랑 이용 속성에 미치는 영향에 관한 연구

• 영문명: The Influence of Novelty and Sensation Seeking Tendency towards Ethnic Restaurant Selection
• 발행기관: 한국관광학회
• 저자명: 문기철 한경수
• 간행물 정보: 『관광학연구』제36권 제7호, 259~275쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.09.30

영문 초록

Several studies have investigated the determinants of ethnic restaurant selection over the last 5 years. This study aims to explore the constructs of novelty and sensation seeking tendency to further examine criteria for ethnic restaurant selection. This paper critically examined the effects of the sensation seeking tendency using the Sensation Seeking Scale(SSS) and novelty on selection importances of ethnic restaurant. Data were collected by 336 respondents from the age of the 20 to 40. In a stage of Validation exercise, 10 items of Sensation Seeking Scale (SSS) were extracted into two factors. 18 items of novelty were extracted into two factors. Selection importances of ethnic restaurant were extracted into three factors. This findings suggestion that quest for novelty and sensation seeking tendency affected the selection importances of Ethnic restaurant. Practical attempts to increase the acceptance and exposure of ethnic foods may be successful depending on individual`s own trait of novelty, sensation seeking tendency. Further research is needed to better differentiate the applicability of SSS, Novelty and needed to modify to fit the validity.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 연구결과

V. 결론 및 시사점

참고문헌

키워드

감각추구성향 신기성 욕구 에스닉 레스토랑 Sensation seeking tendency Novelty needs Ethnic restaurant