확장된 계획행동이론을 통한 제주 올레길 재방문의도 예측요인 검증

• 영문명: A Verification of the Predictive Factors toward Intention to Revisit Jeju OIlegil by Adopting the Extended Theory of Planned Behavior: A Focus on a Moderating Effect of Visit Satisfaction
• 발행기관: 한국관광학회
• 저자명: 현용호
• 간행물 정보: 『관광학연구』제36권 제7호, 55~74쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.09.30

영문 초록

Jeju ‘Ollegil' in Jeju Island, South Korea, is well-known as a walking tour destination and considered most preferred among domestic tourists. It is predicted that a total revenues from visitors to Jeju Ollegil will increase from 179.6 billion Korean won in 2010 up to 678.1 billion Korean won in 2015. Considering this large economic impact, visitors' future behavior should be examined. The purpose of this study is to examine the extended theory of planned behavior by adopting the following factors: Attitude, Perceived Behavioral Control, and Subjective Norms as antecedents and Revisit Intention as consequence. and to investigate whether visitor satisfaction plays a moderating role in its relationship. Findings from this study are as follows: First, it is found that there are the significant causal relationships between Attitude, Perceived Behavioral Control, and Subjective Norms and Revisit Intention; Second, that visitor satisfaction has a moderating effect on the relationship between three antecedents and the revisit intention. The theoretical and practical implications are discussed along with imitations of this study and suggestions for future research.

목차

I. 서론

II. 이론적 배경 및 가설 설정

III. 연구방법

IV. 연구결과

V. 결론

참고문헌

키워드

확장된 계획행동이론 방문만족 재방문의도 제주 올레길 Extended theory of planned behavior Visit satisfaction Intention to revisit Jeju Ollegil