식물성 대체육 섭취 의향 결정 요인 분석

• 영문명: Determinants of Plant-based Meat Intake Intention
• 발행기관: 한국농업경제학회
• 저자명: 변승연(Seung-yeon Byun) 유도일(Do-il Yoo)
• 간행물 정보: 『농업경제연구』63권 4호, 1~26쪽, 전체 26쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.12.30

영문 초록

Plant-based meat is one of the most commercialized alternative protein foods, and its market size is increasing worldwide. Media often emphasizes such an increase is led by vegetarians’ preferences. This study begins with asking whether vegetarians’ roles are so crucial in the market and aims to understand their intake intention for plant-based meat. For this study, we use Decision-Tree model to identify vegetarians' characteristics and use logistic regression and ordered logistic regression to analyze the determinants of intake intention for plant-based meat. Results show the followings: First, main determinants of intake intention for plant-based meats were interest in health, food safety and the environment. Second, vegetarians' preferences for plant-based meat was not so high as media has emphasized. This study is meaningful in that it identifies determinants of intake intention for plant-based meat and suggests future strategies for consumption enhancement.

목차

Ⅰ. 서 론

Ⅱ. 분석 모형

Ⅲ. 분석 자료

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Plant-based Meat Alternative Protein Food Intake Intention Vegetarian Logistic Regression Ordered Logistic Regression Decision Tree Model