호텔의 브랜드개성과 종사원의 자아일치가 직무만족과 고객지향성에 미치는 영향에 관한 연구

• 영문명: The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation: A Sample of Five Star Hotel Restaurant Employees
• 발행기관: 한국관광학회
• 저자명: 吳昌昊 朴大環 金蕙允 陸豊林
• 간행물 정보: 『관광학연구』제34권 제7호, 363~382쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.10.31

영문 초록

Consumers express their status by purchasing self-identified goods or services. In this context, this study examined the structural relationship between hotel brand personality, employee's self unity with the personality, job satisfaction and customer orientation. Data was collected from 182 service employees at five-star hotel restaurants in Seoul on August 2008. Results indicated that three dimensions(i.e., strength, fancifulness, sincereness) of hotel brand personality made significant impact on the employees' personal self unity with the brand personality, while two dimension of hotel brand personality(i.e, sincereness and be interesting) made significant impacts on the employees' social self unity with the brand personality. Results also showed that both the employees' level of personal and social unity with hotel personality were significantly associated with their level of job satisfaction and customer orientation.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

호텔브랜드개성 종사원 자아일치 직무만족 고객지향성 Hotel brand personality Employee's self-identification Job satisfaction Customer-orientation