관광쇼핑행동 영향요인에 관한 연구

• 영문명: The Factors of Tourists' Shopping Behavior: Focusing on Novelty, Sensation Seeking Tendency and Hedonic Shopping Tendency
• 발행기관: 한국관광학회
• 저자명: 이태희 배은성
• 간행물 정보: 『관광학연구』제33권 제6호, 15~35쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.11.30

영문 초록

This study was conducted to understand tourists' shopping behavior from the perspective of novelty, sensation seeking tendency, and hedonic shopping tendency. Data were collected from 299 outbound travellers at Incheon International Airport. Results indicated that high novelty and sensation seeking group had higher preference in shopping than low novelty and sensation seeking group. Also, hedonic shopping tendency had positive influence on shopping behavior. Furthermore, novelty and sensation seeking tendency had positive influence on hedonic shopping tendency. Finally, tourist shopping satisfaction appeared to be positively related to behavioral intentions(re-visit, recommendation).

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석 결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

신기성 감각추구성향 쾌락적 쇼핑성향 관광쇼핑행동 Novelty,Sensation seeking tendency,Hedonic shopping tendency Tourism shopping behavior