How Can Healthy Meal Kits Look Attractive to Consumers?

• 영문명: How Can Healthy Meal Kits Look Attractive to Consumers?
• 발행기관: 한국유통과학회
• 저자명: Choo Yeon KIM Hee Ryung RYU Seong Soo CHA
• 간행물 정보: 『산경연구논집(JIDB)』Volume.13 No.12, 1~8쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.12.31

영문 초록

Purpose: This study aims to analyze the importance of customers' selection attributes for meal kits, which is rapidly increasing in the home meal replacement food market, and empirically analyze the effect of food selection attributes on consumer satisfaction and repurchase intention toward meal kits. Research design, data, and methodology: Based on the results of previous research, factors that customers consider the most when purchasing a meal kit are nutritional components, ingredients, hygiene, taste, and price. The empirical analysis is conducted by using structural equation modeling to determine the extent that customer selection attributes for meal kits affect customer satisfaction and repurchase intention. The survey is conducted online from January 1 to March 15, 2022, and 282 valid samples are used for the analysis. Results: The result of the analysis confirms that nutritional components, hygiene, taste, and price have a statistically significant effect on customer satisfaction and repurchase intention. However, the effect of food ingredients on customer satisfaction and repurchase intention is rejected because no statistically significant results are obtained. Conclusions: As an empirical analysis of the importance of customer selection attributes of meal kits, this study has meaningful implications for related industries and business-to-business operators and provides basic data for the strategic development of related industries.

목차

1. Introduction

2. Theoretical Background

3. Research Design

4. Results

5. Conclusion and Implications

References

키워드

Meal Kit Selection Attributes Nutritional Components Hygiene Ingredients