지역축제에 참여한 지역주민과 외지관광객의 만족도 비교연구

• 영문명: A Comparative Study of Satisfaction of Local Festival Participants and Tourists: The Case of Naju Cultural Festival
• 발행기관: 한국관광학회
• 저자명: 김선희
• 간행물 정보: 『관광학연구』제31권 제1호, 405~420쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.02.28

영문 초록

The purpose of this study is to identify the attributes which affect tourists' satisfaction of local participants and external tourists on the “Youngsangang culture festival” held in Naju. Questionnaire gathered from the visitors there was analyzed. The research findings can be summarized as follows; First, local participants were found satisfied with the convenient facilities, souvenirs and foods. Otherwise, visitors were satisfied with the souvenirs and foods, publicity, not satisfied with the festival contents. The findings indicated that the festival managers have to develop a variety of program to increase the satisfaction and re-visit rates. Second, festival satisfaction which affected to the re-visit intension is significant different between local participants and outside tourists.

목차

I. 서론

II.이론적 배경과 가설설정

III. 연구대상 축제의 현황

IV. 실증조사 및 결과분석

V. 결론

참고문헌

키워드

축제만족 재방문 Festival Satisfaction re-visit