외식프랜차이즈 관계결속이 경영성과, 가맹점 만족 및 재계약의도에 미치는 영향

• 영문명: Influence of Relational Commitment of Food service Franchising on Management Performance, Franchisee Satisfactions and Re-contract
• 발행기관: 한국관광학회
• 저자명: 김의근 정소진 장준호
• 간행물 정보: 『관광학연구』제31권 제1호, 287~308쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.02.28

영문 초록

This paper probes into the influence of relational commitment of food service franchising on management performance, franchisee satisfactions and re-contract. Questionnaire was made with 162 franchisees and managers for the practical verification. Through multiple regression, authors found that the relational commitment of food service franchising gave influence to management performance and franchisee satisfactions, and management performance gave influence to franchisee satisfactions and re-contract. Also franchisee satisfactions gave influence to re-contract. For amicable relationship between franchisers and franchisees writers emphasize efforts to enlarge respectability and confidence by both sides.

목차

I. 서론

II. 이론적 연구

III. 연구방법

IV. 분석결과 및 시사점

V. 결론

참고문헌

키워드

외식산업 프랜차이즈 시스템 관계결속 경영성과 가맹점만족 재계약의도 foodservice industry franchise system relational commitment management performance franchise satisfaction recontract will