Does stock influencer on social media and financial well-being affect the stock market participation of the young generations during the Covid-19 pandemic?

• 영문명: Does stock influencer on social media and financial well-being affect the stock market participation of the young generations during the Covid-19 pandemic?
• 발행기관: People & Global Business Association
• 저자명: Yunita Wijaya Handranata Muhtosim Arief Dezie Leonarda Warganegara Mohammad Hamsal
• 간행물 정보: 『Global Business and Finance Review』Vol.27 No.5, 115~128쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.10.31

영문 초록

Purpose: This research aims to study whether there is a relationship between stock influencers and financial well-be- ing on stock market participation. Design/methodology/approach: The research method used in this research is quantitative, with 184 respondents spread over six major islands in Indonesia. The data is processed with SmartPLS 3.0 software. Findings: The study results show a positive and significant influence between stock influencers and financial well-be- ing on stock market participation mediated by intention to invest. However, the direct relationship between stock influencers and financial well-being to stock market participation was found to have no effect. Research limitations/implications: This research contributes to the development of financial studies related to capital market participation in Indonesia which is still very limited. The government needs to pay attention to stock influencers and financial well-being, which can significantly impact stock market participation. Socialization and education programs can be carried out informally in collaboration with influencers and focus on increasing knowledge about stocks and managing personal and household finances. Originality/value: This study adopts variables to capture new phenomena that occurred during the COVID-19 pandemic.

목차

I. Introduction

II. Literature Review

III. Methodology

IV. Results and Discussion

V. Discussion

VI. Conclusion

References

키워드

Stock influencer Social media Financial well-being Intention to invest Stock market participation