학술논문
Firms’ Switching Intention to Cloud Based Digital Trade: Perspective of the Push-Pull-Mooring Model
이용수 60
- 영문명
- Firms’ Switching Intention to Cloud Based Digital Trade: Perspective of the Push-Pull-Mooring Model
- 발행기관
- 한국무역학회
- 저자명
- In-Seong Lee Sok-Tae Kim
- 간행물 정보
- 『Journal of Korea Trade (JKT)』Vol.26 No.6, 20~40쪽, 전체 21쪽
- 주제분류
- 경제경영 > 무역학
- 파일형태
- 발행일자
- 2022.10.31
5,320원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
Purpose – In recent times, the international trade environment has been changing rapidly, centering on the online market. In the post-COVID-19 era, small and medium-sized trading companies are facing the problem of not being properly provided with overseas market research, market trend analysis, and trade-related information. Cloud-based digital trade is being sought as an alternative to solve these problems; however, there is a lack of research on the intention to switch to digital trade among small and medium-sized trading companies. Therefore, this study empirically analyzes the intention to switch to digital trade based on the migration theory, and through this, attempts to identify each factor that affects the intention to switch to digital trade. Design/methodology – In this study, in order to identify factors influencing intention to switch to digital trade and innovation resistance of small and medium-sized trading companies, through previous research on migration theory and the PPM (Push, Pull, Mooring) model, each variable was selected for the purpose of the study. Based on this, a research model was established for the factors affecting switching to digital trade of small and medium-sized trading companies and empirically analyzed. In addition, considering the differences in the innovation propensity and maturity of information infrastructure of trading companies as the recipients of innovation, this study analyzes the moderating effect of the mooring effect and seeks ways to establish specific strategies according to the degree. Findings – As a result of empirical analysis, the pull effect was found to have the greatest influence on intention to switch to digital trade. However, the pull factor was found to have an effect on user resistance, and it was confirmed that it was a factor simultaneously inducing positive and negative consumption behaviors among users. In addition, it was found that the higher the company’s innovation propensity, the higher the pull effect’s influence on the intention to switch, and analysis showed that the push effect had no influence. In addition, companies with high information infrastructure maturity were expected to have a relatively high level of intention to switch compared to companies with low information infrastructure maturity, and the difference between the two groups was found not to be statistically significant. Originality/value – This study is a timely study in that it demonstrated the effect on the switching to cloud-based digital trade for small and medium-sized trading companies and that the cloud system related to digital trade is in full swing. There are academic implications in that it revealed that the pull effect is an important factor in the intention to switch to cloud service. Practical implications were presented in that small and medium-sized trading companies suggested ways to increase the value of the cloud system for switching to digital trade and a way to increase the switching ratio by minimizing the mooring effect. In addition, the study argues that active institutional support from the government is needed to activate cloud service.
목차
1. Introduction
2. Literature Review and Hypothesis Development
3. Methodology
4. Findings
5. Conclusion and Implications
References
해당간행물 수록 논문
- Empirical Study About ODA Effects on Job Creation
- Effect of International Trade and Business for Approval Mediated by Relationship Capabilities on Korea's Export Growth
- Does GVC Participation Improve the Productivity of Korean Manufacturing Firms? : Evidence from Subgroup Analysis Using Enterprise-level Data
- Evaluation of the Policy Effects of Free Trade Agreements: New Evidence from the Korea-China FTA
- Effects of Box Shape and Diverse Components of Large-Sized Products on Consumers’ Product Evaluations in Logistic Business
- Journal of Korea Trade Vol.26 No.6 목차
- Firms’ Switching Intention to Cloud Based Digital Trade: Perspective of the Push-Pull-Mooring Model
- Chinese SOEs and the Completion of Cross-border M&As: The Moderating Role of M&A Experience
참고문헌
관련논문
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!