유튜브 뷰티 콘텐츠 특성이 콘텐츠 만족도와 지속이용의도에 미치는 영향

• 영문명: The Influence of the Characteristics of Beauty Contents on YouTube on Content Satisfaction and Continuous Use Intent
• 발행기관: 한국인체미용예술학회
• 저자명: 모정희(Jeong-Hee Mo) 오수정(Su-Jeong Oh)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제23권 제3호, 203~218쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2022.09.20

영문 초록

This study attempted to investigate the effects of the characteristics of beauty content on YouTube on content satisfaction and continuous use intent to promote beauty-related YouTube channels and provide basic data needed to create beauty content on YouTube. For this, a questionnaire survey was performed among 272 college students majoring in cosmetology in Gwangju and Jeollanam-do, who watched beauty videos on YouTube, and the results of the survey found the following: Concerning the influence of the characteristics of beauty contents on YouTube on content satisfaction, informativeness, newness, entertainment, interaction, and liveliness were important factors. In the effects of the characteristics of beauty content on YouTube on continuous use intent, informativeness, entertainment, liveliness, and newness were critical. Content satisfaction was important in terms of the influence of contents satisfaction on continuous use intent. The above results confirm that the characteristics of beauty content on YouTube affect content satisfaction and continuous use intent and that content satisfaction has a significant influence on continuous use intent.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구내용 및 방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

유튜브 뷰티 콘텐츠 콘텐츠 만족도 지속이용의도 YouTube Beauty Content Content Satisfaction Continuous Use Intent