코스메슈티컬의 경험가치가 정보탐색과 행동의도에 미치는 영향

• 영문명: The Effects of Experiential Value on Information Search and Behavioral Intention in Cosmeceuticals
• 발행기관: 한국인체미용예술학회
• 저자명: 양현정(Hyeon-Jeong Yang) 이인희(In-Hee Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제23권 제3호, 123~139쪽, 전체 17쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2022.09.20

영문 초록

This study attempted to investigate the influence of experiential value on information search and behavioral intention in cosmeceuticals and provide basic marketing strategy data to promote cosmeceutical market. For this, a questionnaire survey was performed against consumers in their 20-50s who used a cosmeceutical from H&B stores nationwide at least once for the past year from March 2 to April 17, 2022. A total of 272 copies were used for final analysis, and the results found the followings: First, experiential value had a statistically significant influence on information search. Second, experiential value revealed an effect on behavioral intention with statistical significance. The above results confirm that in cosmeceutical marketing, businesses are required to produce specialized products to enhance the value of their products and suggest promotions to help consumers build beneficiary experiential values with a goal of increasing their interest.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

코스메슈티컬 경험가치 정보탐색 행동의도 Cosmeceutical Experiential Value Information Search Behavioral