시니어세대 외모관리인식이 헤어스타일 선택의도에 미치는 영향

• 영문명: The Influence of Perception of Appearance Management on Hairstyle Selection Intention in Silver Generation
• 발행기관: 한국인체미용예술학회
• 저자명: 이미수(Mi-Su Lee) 박은준(Eun-Jun Park)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제23권 제3호, 57~69쪽, 전체 13쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2022.09.20

영문 초록

This study attempted to investigate the influence of the perception of appearance management on hairstyle selection intention against old women aged 50 or older in consideration of their physical and social capabilities and needs in the aging society. First, for this, a self-reported questionnaire survey was performed against women in their 50s in Seoul, Gyeonggi and Incheon, and a total of 640 copies were used for analysis. Second, selection intention was categorized into 5 factors: pursuit of trend, appearance orientation, dependent appearance management, daily appearance management, aggressive appearance management. In terms of validity and reliability of selection intention, universality and popularity were derived. Third, concerning reliability testing, Cronbach's was 0.822 in both factors, confirming no problem in reliability. As the pursuit of trend increased, universality was lower while popularity was higher. In relationships between daily appearance management and selection intention, the pursuit of trend was the highest, followed by dependent appearance management in terms of positive influence. Therefore, it is anticipated that service improvements and differentiation strategies in beauty industry would enhance profits and increase sales with efficient marketing strategies by suggesting consumption direction for seniors.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 내용 및 방법

Ⅳ. 분석결과

Ⅴ. 결론 및 제언

참고문헌

키워드

시니어 세대 외모관리 인식 헤어스타일 선택의도 Silver Generation Perception of Appearance Management Hairstyle Selection Intention