The Effect of Oriental Art as an Interior Design for Urban Hotel Business Plan

• 영문명: The Effect of Oriental Art as an Interior Design for Urban Hotel Business Plan
• 발행기관: 동아시아경상학회
• 저자명: 한수민(Soomin HAN)
• 간행물 정보: 『East Asian Journal of Business Economics』Vol.10 No.2, 115~125쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.06.30

영문 초록

Purpose - The quality of the hotel depends on the Oriental arts established. Customers tend to believe that high prices reflect the offered services. This research expounds on the effects of Oriental interior designs in the hospitality industry in enhancing hotel profitability, opportunities for development, and the growth of urban hotels. Research design, Data, and methodology - This study conducted the comprehensive literature analysis to obtain suitable contents about the effect of Oriental Art for Urban Hotel Business Plan. the literature analysis method systematically assesses the value of qualitative data. Resources are organized into groups using a coding frame. Result - The adoption of the Oriental arts in the interior designs in the hotel industry will lead to customer attraction, improved competitive advantage, customer loyalty, and the preservation of the societal values of culture. Therefore, the marketing practitioners should adopt oriental arts as an integral aspect of interior designs to enhance customer satisfaction Conclusion - Marketing practitioners also use the oriental arts to enhance customers' willingness to pay. This is because oriental arts serve as the cues that enable the consumers to feel that the hotel's products are of quality. When oriental arts are used in interior hotel designs, the customer's willingness to pay increases. Thus the firm's relationships with customers are boosted.

목차

1. Introduction

2. Literature Review

3. Methodology

4. Results

5. Conclusions and Implications

References

키워드

Oriental Arts Interior Design Hotel Business Plan Marketing Strategy