The Arrival of the Industry 4.0 and the Importance of Corporate Big Data Utilization

• 영문명: The Arrival of the Industry 4.0 and the Importance of Corporate Big Data Utilization
• 발행기관: 동아시아경상학회
• 저자명: 안해리(Haeri AN)
• 간행물 정보: 『East Asian Journal of Business Economics』Vol.10 No.2, 105~113쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.06.30

영문 초록

Purpose - An increase in automation has been as a result of digital technologies. The data will be instrumental in the determination of the services that are more necessary so that more resources can be allocated for them. The purpose of the current research is to investigate how big data utilization will help increase the profitability in the industry 4.0 era. Research design, Data, and methodology - The present research has conducted the comprehensive literature content analysis. Quantitative approaches allow respondents to decide, but qualitative methods allow them to offer more information. In the next step, respondents are given data collection equipment, and information is collected. Result - The According to qualitative literature analysis, there are five ways in which big data utilization will help increase the profitability in the industry 4.0 era. The five solutions are (1) Better Customer Insight, (2) Increased Market Intelligence, (3) Smarter Recommendations and Audience Targeting, (4) Data-driven innovation, (5) Improved Business Operations. Conclusion - Modern companies have been seeking a competitive advantage so that they can have the edge over other companies in the same industries providing the same services and products. Big data is that technology that businesses have always wanted for an extended period of time to revolutionize their operations, making their businesses more profitable.

목차

1. Introduction

2. Literature Review

3. Method

4. Results

5. Discussion

References

키워드

Industry 4.0 Big Data Utilization Corporate Strategy Qualitative Literature Analysis