COVID-19 이후 비영리조직의 기부금품 모집 확대 방안에 대한 기초연구

• 영문명: A Preliminary Study on the Expansion of Donations by Non-Profit Organizations after the COVID-19 Crisis:With Focusing on the Survey on the Citizens’ Perception of Donations
• 발행기관: 한국IT서비스학회
• 저자명: 정희영(Hee Young Jung) 이정재(Jung Jae Lee)
• 간행물 정보: 『한국IT서비스학회지』제21권 제3호, 105~116쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.06.30

영문 초록

RThe purpose of this study is to provide basic data to present the direction of donation collection activities of non-profit organizations after the COVID-19 crisis by examining the perception of donations from the general public’s perspective. The researchers conducted a convenience sampling of general citizens in South Korea, and the survey had been taken by sending e-mails for two weeks from November 11 to November 24, 2020. The total number of questionnaires that we send were 397, however 314 questionnaires were used for analysis, excluding 83 questionnaires that seemed insincerely marked. According to analysis result, non-profit organizations need to strengthen their digital capability in response to the changes in the fund-raising methods in the era of digital transformation. In addition, these factors such as transparency, accountability, and the interaction with donors for sustaining and improving their loyalty are turned out to be crucial. We hope that the results of this study will present the direction of the donation collection strategy of non-profit organizations and be used as basic data for further research.

목차

1. 서 론

2. 이론적 배경

3. 연구 방법 및 절차

4. 연구 결과

5. 결론 및 제언

참고문헌

키워드

COVID-19 Non-Profit Organizations Donations Digital Capability Transparency